Challenger Adtech Firms Compete for Oracle Advertising Clients

Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients

Clients seek out additional partners to ad verification incumbents like Integral Ad Science and DoubleVerify

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As Oracle Advertising winds down—with it, contextual firm Grapeshot and media quality firm Moat—ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they’ve had).

But marketers, agencies and publishers have grown increasingly suspicious of the traditional ad verification firms over the last few years as the programmatic ecosystem seems to be sprouting new ills. A glut of undetected made-for-advertising sites, continued ad fraud, and overzealous use of brand-safety blocking tools have made advertisers look for other solutions.

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