View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV

Fundraising

View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV

The firm claims that $30 billion is already flowing into U.S. streaming ad spend, and it wants to help more brands be part of that shift

The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.
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By Trishla Ostwal

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Fresh off a $5.5 million raise led by NVP Capital with participation from M12, AI startup Upscale is making its case to direct-to-consumer (DTC) brands: streaming TV is the next performance channel. And the firm’s AI tools are here to help brands use their existing assets to create and serve ads for streaming.

According to the startup’s investor pitch deck, exclusively shared with ADWEEK, Americans now spend 1.4 times more time on streaming apps than on social media, clocking up 3 hours and 9 minutes a day versus 2 hours and 14 minutes. 

The firm claims that $30 billion is already flowing into U.S.

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Headshot of Trishla Ostwal

Trishla Ostwal

Trishla is an Adweek staff reporter covering tech policy.

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