DO sit in the front row when any friend or colleague is speaking. It means a lot more than you’ll know until you’ve been on stage.

DON’T expect a huge crowd for your first-time event or presentation. Cannes is overprogrammed, and audiences outside the main stages are sparse. Plan ahead to turn your talk into online content. No one will know how many seats were empty.

DO carry energy bars and a reusable water bottle with you at all times.