The Beachbody Company, a provider of at-home fitness products and services, is not yet a household name—but that could change following its June 28 debut on the public markets.
That’s because a three-way merger with special purpose acquisition company (SPAC) Forest Road and connected fitness provider Myx Fitness—the latter a Peloton competitor—gives the business visibility it has not had since its journey began in 1998.
Beachbody’s listing on the New York Stock Exchange is an opportunity for people to understand the umbrella brand, founder and CEO Carl Daikeler told Adweek. It’s quite a feat for Beachbody, which began life as a company that produced workouts for VHS tapes back when Friends, not Schitt’s Creek, was the television comedy on everyone’s lips.
