We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human.
The brand’s new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris Olympics.
Etsy released the work today in the same week that it promoted Brad Minor, former global head of brand marketing and communications, to its first chief brand officer.
The message is an antidote to marketing from other tech giants such as Apple, which came under fire in May for its “Crush” ad that showed creative tools and objects being flattened by a hydraulic press.
