Turner Sports and Xandr are taking the wraps off a new sports sponsorship marketplace aimed at meeting the growing demand for premium sports video content.
The marketplace offers advertisers a single place to buy specific audiences over premium live and on-demand video across all of Turner Sports’ owned and operated digital channels and properties, including Bleacher Report, NBA.com, March Madness Live and NCAA.com.
Advertisers can use 300 sports-focused audience traits provided by Xandr to target audiences in the new marketplace. Those traits are a subset of Xandr Audience Segments, more than 2,500 audience segments broken out by interest, intent, lifestyle and viewership that are built out of parent company AT&T’s first-party viewership data as well as additional information and data from both Xandr and WarnerMedia.
