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TBWA\London chief executive Sara Tate is leaving the agency to begin her own consultancy and offer leadership coaching after four years in charge.
She joined from Mother London, where she held the post of managing director. She also served as a partner at Lucky Generals, an Omnicom sister agency to TBWA.
“Sara has been a catalyst for TBWA\London and we’re immensely proud she’s going to pursue her passion, and ultimately make a broader impact in the industry,” said Troy Ruhanen, TBWA\Worldwide CEO, in a statement. “The mark of a successful leader is one who builds a strong team that will flourish when that leader steps away.”