We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Since presentation is everything, Liquid Death has displayed its canned beverages in a converted coffin for years now, mostly at trade shows and other events.
It always seemed shockingly fitting, especially because the creepy cooler was a DIY project built on a shoestring budget, in line with the brand’s in-your-face attitude.
That container, though a bit worse for wear, is still in use.
But through a collaboration with Yeti, there’s a glow-up version coming, and consumers can try to win the steel-wrapped, 85-pound Casket Cooler in an auction that starts today.
The hype around the life-sized Casket Cooler says it will “keep your drinks ice cold for an eternity,” while being able to hold 378 12-ounce Liquid Death cans or 252 tall boys (without ice).
