Churn Is a Good Thing for This 'Happy' Agency Finance Director

Churn Is a Good Thing for This 'Happy' Agency Finance Director

Michael Neve of North Carolina's The Variable makes and scoops Happy's Ice Cream.

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When Michael Neve tells people he makes ice cream, the response is usually, “Oh, are you trying to be the next Ben & Jerry’s?”

While Neve loves their work—and not just because his wife is from the brand’s home state of Vermont—“it was more just about, ‘How can I take something I love and do more of that?’”

Neve, whose day job is director of finance at North Carolina-based independent agency The Variable, began experimenting in his kitchen right before the pandemic, “just having fun with it.” That turned into a weeklong course at the local factory of Italian ice cream equipment maker Carpigiani, taught by a woman who had operated her own scoop shop for 30 years.

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This story appeared in the May 6, 2025 issue of Adweek magazine. Click here to subscribe.