MSG's Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its 'Unique Canvas'

The NBA recently turned the dome into a massive basketball to promote its summer league and upcoming tournament

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For the MSG Sphere in Las Vegas—a ginormous dome in the desert with a reported $2.3 billion price tag—there’s no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the planet itself.

So its owners went bold and patriotic for the recent introduction of the 580,000-square-foot structure’s outer shell, dubbed the Exosphere.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in