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CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That’s a daunting reality—but the payoff can be significant.
Now in its second year, the Marketing Vanguard Awards recognize the most impactful of these leaders: the CMOs powering their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards, and ultimately their businesses. Through their work, they are exceeding the standard of effective leadership and paving the way for the next generation of marketing leaders.
This story appeared in the Nov. 12, 2024, issue of Adweek magazine. Click here to subscribe.
