Zappos Unexpectedly Parts Ways With CMO Ginny McCormick

She was the brand's first chief marketing officer in its 22-year history

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Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick.

The circumstances surrounding McCormick’s departure are unclear, and Adweek could not reach her for comment.

McCormick’s time at Zappos was relatively short. She ascended to the CMO role in April 2022, having previously served as global marketing director for Amazon Worldwide Access Point. Amazon bought Zappos in 2009 for $1.2 billion.

Before Zappos and Amazon, McCormick held marketing leadership roles at well-known toy companies.

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