The 2025 Marketing Vanguard: Succeeding in Uncertain Times

The 2025 Marketing Vanguard: Succeeding in Uncertain Times 

The leaders guiding their brands to growth through authentic connections with consumers.

CMOs are among the most dynamic and influential leaders in the C-suite—and for good reason. Their roles are complex, constantly evolving, and often dizzying. Especially in times of uncertainty.

To thrive as a chief marketing officer requires grit, boldness, creativity, resilience, and the ability to navigate chaos with confidence. The choices they make every day have the power to redefine brands and drive business transformation. It’s a high-stakes role with equally high rewards.

Now in its third year, the Marketing Vanguard Awards honor the CMOs making the greatest impact—those driving their companies forward and proving themselves indispensable to their CEOs, peers, teams, boards, and the broader business.

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This story appeared in the May 6, 2025 issue of Adweek magazine. Click here to subscribe.

This story appeared in the May 6, 2025 issue of Adweek magazine. Click here to subscribe.

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Aleda Stam

Aleda Stam does freelance journalism specializing in B2B advertising and marketing. She was previously a senior reporter at Ad Age, covering creative and media ad agencies. Before that, she covered public relations agencies and corporate communications as a senior reporter at PRWeek.