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Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values—and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind.
Ketchen, Lenovo’s CMO and vice president of international sales and the computing company’s Intelligent Devices Group, sat down with Shaina Zafar, co-founder and CMO of Gen Z-focused agency JUV Consulting, to talk through making her company an attractive place to work while treating consumers like partners who have a real stake and voice in the company.
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