An Ad Agency Is Making Alexa Apologize Hilariously to Cities That Didn't Get Amazon's HQ2

McGarrah Jessee wrote custom breakup messages for each town

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As residents of New York and Washington, D.C., bemoan the prices paid to bring Amazon’s sprawling HQ2 facilities to their cities, many other cities are watching from the sidelines and wishing they’d made the cut.

To help ease the pain of rejection, Austin ad agency McGarrah Jessee wrote custom breakup messages for Amazon’s Alexa to issue to each of the  17 finalist cities that weren’t selected.

The apologies are, of course, completely unofficial, with zero approval or endorsement by Amazon.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in