Instagram has steadily been making changes to keep up its game alongside Facebook. Some of the more recent changes have been:
- Instagram Stories are now available on desktop.
- You can share Instagram Stories on Facebook.
- Polls are now available for Instagram Stories.
- Instagram introduced Stories Highlights and Archive.
A lot with Stories—we get it.
But what marketers want to know is how Instagram’s changes are impacting their advertising success on the platform.
What are Instagram shopping ads?
In Facebook Ads Manager, you can place an ad with a “Shop Now” button that takes users to a product page.
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