'Brilliantly Dumb' Can Be an Effective Strategy, and Other Advice From Our Industry Panelists

Takeaways from Adweek's Elevate: Creativity

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Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning “big ideas” into “long ideas.”

Here are our top takeaways from the event:

Dumb is OK if it catches fire

In a panel called “Creating Long-Term Ideas in a Short-Term Era,” Adweek creative and innovation editor David Griner asked Samantha Deevy, group communications strategy director at Droga5, if the decision to temporarily rebrand

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