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Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That’s standard fare for the summer. The difference for this campaign? Best Western is turning to artificial intelligence with IBM Watson.
The campaign, which begins today, will run across IBM’s Weather Channel app and weather.com and use Watson’s AI capabilities to have a text-based conversation with users. When a user clicks on an ad, they will be prompted to share what their plans are for the trip before getting specific ideas.
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