Are Robots Like These About to Take All the Ad Jobs?

Artificial intelligence is playing a significant role in creating ads

Robots are getting smarter, and, if you listen to high-ranking digital execs at Coca-Cola and other major brands, they’re coming for your advertising jobs.

No one knows that better than the tech geeks at Team One’s newly launched AI Lab, who are vowing to stay ahead of the machine-learning curve by surrounding themselves with all things futuristic in a stylish nook of the agency’s cavernous Playa Vista, Calif., headquarters.

The lab, a scaled-down re-creation of a smart home designed to look like a midcentury modern crash pad, is outfitted with Google Home, Amazon Echo, Philips Hue and a trunk full of cognitive toys.

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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.