Bumble Is the Latest Challenger Brand Getting Into the Publishing Business

The 100-page Bumble Mag comes out Friday

Another challenger brand is getting into the publishing business. Bumble, the dating and networking app, is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines’ branded content studio, HearstMade.

The first issue will be available Friday and feature entrepreneur, model and Bumble user Lauren Chan on its cover. The editorial team plans to include actual users of the app throughout the magazine to expand the brand and connect with users offline, said Clare O’Connor, Bumble’s editorial director.

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