One of the Best Holiday Ads in Years Just Kicked Off Christmas Season

U.K. catalog retailer Argos brings a dad's dream to life

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It’s usually hard to get excited about Christmas when you’re still two months away, and the marketing around it can be especially exasperating so early in the calendar. But here’s a worthy exception.

British catalog retailer Argos today unveiled this year’s holiday season ad, and it’s an instant classic.

Created by agency The&Partnership, the long-form spot is essentially a music video for 1985’s “Don’t You (Forget About Me)” by Simple Minds. But don’t expect any Breakfast Club references.

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