Apple Reminds You That There’s a 'Better You' Out There in Its New Ad

Apple Watch Series 4 focuses on fitness

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Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That’s the theme running through Apple’s latest ad promoting the fourth iteration of the Apple Watch. It’s not so much a product ad outlining features—it’s more of a rallying cry from the brand to get on out there.

In the ad, a man chills on his couch watching TV (Apple TV, perhaps?) only to see a twin of himself sitting beside him with a knowing smile.

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