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Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia Pacific and Europe, the Middle East and Africa following a review.
The bespoke client unit is called Lenovo One Media (highlighting Publicis Groupe’s Power of One agency model strategy) and will be overseen by Andre Marciano, who will serve as chief operating officer of the group. The
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