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There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work—not because it’s bad, but because the concept was right in front of them the whole time. That’s the reaction many might have to a new marathon ad out of Iceland.
Tipping its hat to a wide range of Hollywood set pieces and tropes, the spot promoting the Reykjavik Marathon, from financial institution Islandsbanki and Icelandic agency Brandenburg, reminds us that running can have its benefits in all manner of unexpected situations:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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