Why Postmates Agreed to Retract Its Tasteless Ad About Age, and Death

Company received complaints about 'ageist' faux pas

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Brands will try just about anything to catch people’s attention these days amid all the noise out there, but sometimes they really miss the mark. Critics are saying Postmates may have gone a little too far this time—even by New Yorkers’ standards.

The company has recently tried to carve out a share of the food-delivery market in NYC, but it’s up against some stiff competition from Seamless, which New Yorkers have grown attached to over the years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in