Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a William Wegman-like picture of a dog drinking iced coffee, or an image of cats and a rainbow floating above a Frappuccino.

This summer, Starbucks and agency Swift are going all-in on the mobile messaging and emoji trend to promote the coffee shop's icy Frappuccino drinks. The chain has created 21 branded GIFs it's releasing today on the mobile app Popkey that people can text to one another.

After downloading Popkey, smartphone owners need to allow the app to access their built-in keyboard in the phone's settings.

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