Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In 1969, creatives at the Richmond, Va., ad agency Martin & Woltz, which would later become The Martin Agency, were tasked with developing new tourism advertising that would draw the next generation of visitors to the state. The line they came up with, "Virginia is for lovers," has become one of the most enduring and recognized tourism slogans of all time.
The first ad to feature the line ran in the March 1969 issue of Modern Bride.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in