Dr Pepper has long cast itself as the choice of individuals, though not all that convincingly. Now, Coca-Cola's Sprite is out with a new spot, from BBH in New York and Shanghai, that's meant to pitch the drink to adolescents—serving up "an insightful invitation to teens all over the world to feel comfortable about being themselves," according to brand manager Jonathan Mildenhall. The ad, titled "Camouflage," opens on a desolate cityscape—feeling angsty, much?—where it turns out the inhabitants are not missing but sleeping standing up, covered in paint so as to blend seamlessly into the walls and objects behind them.