Taxi Auctions Off Its 2008 Mini Coupe After Losing Account

Taxi Auctions Off Its 2008 Mini Coupe After Losing Account 

Agency takes high road, with proceeds going to charity

After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember Taxi's "wacky vignette" for the nameplate with a guy's mustache and eyebrows flying off his face as he hung his head, cocker spaniel style, outside the passenger window of a speeding Mini? Ahh … good times. Anyhoo, Taxi is auctioning its boardroom Mini—a red 2008 coupe—on eBay, with proceeds going to Covenant House, a homeless shelter. The listing reads: "What you are looking at here is the last Mini Taxi Canada is ever going to sell.

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David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.