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Kraft Foods’ Miracle Whip is shifting its “Keep an open mouth” campaign online with a series of deadpan videos from mcgarrybowen that mimic the look and feel of public service ads.
The agency’s Chicago office produced four videos that will bow on Facebook, YouTube and Twitter tomorrow. Each lasts about a minute and combines sparse music with a seemingly earnest appeal. This time, however, the “cause” is ending “bias” against a maligned sandwich spread—particularly among those who’ve never tasted it.
One video, which resembles a 1990 Bill Cosby pitch for teachers, features comedian Michael Ian Black seated on a folding chair and spouting statistics related to the “unfair judgment against a simple sandwich spread.”
