Twitter's New Age Verifier Excites Alcohol Brands

Twitter's New Age Verifier Excites Alcohol Brands 

Teams up with Buddy Media to create tool to weed out minors

Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been testing the feature over the last month, and other brands can now sign up to employ the feature.

When users attempt to follow a liquor, beer or wine brand on the social site, they will automatically receive a direct message on Twitter from the company, directing them to an age screening page. If they give an age that meets the requirement of their local drinking law, the consumers will be able to follow alcohol brands.

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Christopher Heine

Christopher Heine is a New York-based editor and writer.