Meet the 'Gerber Generation'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Gerber has something fresh on its plate: A new campaign launching today dubbed “The Gerber Generation.”

The effort, via IPG’s Draftfcb in New York, will “celebrate a healthier generation of babies” and debuted on the Live! With Regis and Kelly talk show, per the company. The campaign kicks off with a spot called “United Babies.”

Gerber has spent $20 million-plus on ads in each of the past two years, per Nielsen.

This is the first time all of Gerber’s products will be showcased in an ad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in