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Scores of TV commercials and online films will compete for the Film Grand Prix next week in Cannes. But many of the spots are already winners—with online audiences.
Visible Measures, which tracks online video advertising, content and audiences, has taken the 20 Cannes Film hopefuls earlier identified by the Gunn Report and crunched the numbers to see which of them have been the most successful in social video to date. Using its "True Reach" metric, the company looked at the brand-driven and audience-driven performance of each spot to see how viral each one managed to be. (Audience-driven clips include copies and derivatives like mixes, mashups, spoofs and video responses.)
