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Heineken had two fairly major hits in 2011 as part of its then-new "Open Your World" global ad campaign. "The Entrance" and "The Date," two 90-second spots from Wieden + Kennedy in Amsterdam, were both well received and award winning (gold and bronze at Cannes, respectively), heavy on the panache and mostly light on their feet. Now, the brewer turns to another Amsterdam shop, TBWA\Neboko, for the third spot in the series.
"The Switch," directed by Stink's Martin Krejci, is more of a buddy picture than the previous two spots. While the earlier ads focused on the fantastical powers of a single man, this one features three friends showing up at a sleazy bar on the outskirts of a nondescript city.
