IDEA: Playboy is introducing a line of men's toiletries worldwide—shower gels, body sprays and fragrances—and kicking off the advertising with a stylish and sexy (some might say sexist) 60-second launch spot from DDB in Paris. The rhythmic spot imagines various fantasies that might occur when a young man abruptly stops the elevator in which he's riding with an attractive woman. "The brief was to celebrate Playboy's heritage and attitude in a modern and edgy way," DDB art director Paul Kreitmann and copywriter Alexis Benoit told Adweek in an email.
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