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CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings prowess.
Playing to a packed house at Carnegie Hall, CBS sales president Jo Ann Ross took the stage behind 2 Broke Girls actresses Kat Dennings and Beth Behrs, both of whom were decked out in their waitress duds. (Never one to play a supporting role, Ross sported a bedazzled version of the yellow-and-red server’s uniform.)
After a brief sales pitch that incorporated every conceivable restaurant pun, Ross wrapped her bit by promising clients that they can always expect a tasty return on their investment in CBS.
