Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

And offers the happy ending Serial never gave you

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Disaster Girl is one of the most popular memes online. It’s over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity.

(Her own dad uploaded the picture, titled “Firestarter,” which probably hasn’t helped matters since.)

But who is Disaster Girl? Did she really start that fire? Is she an agent

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