The Best Social Media Influencers Do These 5 Things

Opinion: Successful influencers are often those who know their own sensibilities well

Influencer marketing has emerged as a powerful advertising tactic for A-list brands such as Mountain Dew and Amazon. As a result, marketers are doubling their investment in influencer marketing this year, with Instagram influencers alone accounting for more than $1 billion of marketing spend.

Sure, you’ve got an Instagram account. You probably have Twitter and Facebook accounts, too, and maybe even a YouTube channel to boot. With access to all of the same tools that influencers are using to earn their livings, how do you get a piece of that action?

I recently spoke with Instagram star and YouTube personality Zach King about what it takes to turn creative brand promotion into a successful business.

It starts with having a genuine audience: King boasts more than 20 million online followers for creating short special effects films designed to look like he’s performing mind-bending magic.

He

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