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The screening of the gold Film Lion winners in Cannes on Saturday was heavy on the sports (“We’re the Superhumans,” plus lots and lots of Nike) and somewhat light on the humor. But an amusing highlight was a strange three-minute piece by McCann Bangkok that had the audience in the Palais cheering.
Watch the ad below. We won’t spoil it by revealing the product, as trying to figure out what’s going on is half the fun.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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