Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When last we saw Portugal. The Man, it had given us a music video for “Feel It Still” that doubled as an action-packed tool for resisting the American administration’s protectionist policies.
“Rich Friends,” its latest offering, created alongside Wieden + Kennedy and starring Glenn Howerton, is no less innovative but a lot more disturbing. Best experienced on its interactive site, ChardonnayAndAdderall.com, the music video is “interrupted” by a series of pop-up ads that tell a story about love as depicted by advertising … and its eerie dissolution.
“It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in