Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads

Examples from Airbnb, Kleenex and Chevrolet

Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday.

CANNES, France—Five years ago Facebook didn’t have a mobile advertising business. Boy, have things changed since then.

Wieden + Kennedy’s CCO Colleen DeCourcy interviewed Facebook COO Sheryl Sandberg and Airbnb’s CMO Jonathan Mildenhall during a keynote today where Sandberg talked about Facebook’s shift from desktop to mobile and how creatives can make compelling mobile ads. Facebook made $8.03 billion in the first quarter of 2017, with mobile making up 85 percent of revenue.

“We absolutely prioritized our newsfeed and mobile revenue over our desktop revenue and five years later, we have four of the biggest mobile platforms in the world,” Sandberg said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in