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Pain can become music. Music can become a cure. A cure can become a No. 1 song.
This is one of the messages that ends Billboard magazine’s latest ad campaign, created by The Community in Buenos Aires, with Primo Productions and director Pantera & Co. Three spots spool out separate tragedies.
“Raid,” which explores the theme of injustice, begins when two black guys walking down the street get stopped at dusk by cops ready to rumble. This scenario ends just as terribly as you can imagine.
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