This week, one of the most iconic alcohol campaigns in advertising history is rising from the swamp after more than 20 years, as AB InBev has brought back its Budweiser frogs … for sister brand Bud Light’s U.K. debut.
Among the original trio of “Bud,” “Weis” and “Er” from the 1995 Super Bowl ad, it appears only “Bud” has survived into froggy old age, but he has two new buddies with him—whose one-word vocabularies deviate from the expected. The 30-second spot follows last month’s introduction of America’s top-selling brew to British shores. Mcgarrybowen London is the creative agency, with Framestore doing the visual effects.
