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This week, one of the most iconic alcohol campaigns in advertising history is rising from the swamp after more than 20 years, as AB InBev has brought back its Budweiser frogs … for sister brand Bud Light’s U.K. debut.
Among the original trio of “Bud,” “Weis” and “Er” from the 1995 Super Bowl ad, it appears only “Bud” has survived into froggy old age, but he has two new buddies with him—whose one-word vocabularies deviate from the expected. The 30-second spot follows last month’s introduction of America’s top-selling brew to British shores. Mcgarrybowen London is the creative agency, with Framestore doing the visual effects.
Stylistically, the ad, which launched today, is nearly identical to the one that stemmed from a concept dreamed up by copywriter David Swaine and art director Michael Smith at D’Arcy Masius Benton & Bowles way back in 1994.
By this point, the first spot’s origin story has become so infused with industry mythology that even Swaine wouldn’t
