Shooting in Portrait Mode Helps a Barbershop Attract Foot Traffic in New Spot for the iPhone 7 Plus

The latest for Apple's 'Practically Magic' campaign

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Earlier this month, Apple highlighted the iPhone 7 Plus’ Portrait Mode with a spot about a couple seemingly alone in a crowded city.

In its newest ad, the latest in the “Practically Magic” campaign launched with the beautifully-shot “Midnight” last September, the feature attracts a crowd.

“Barbers” opens on a small family barbershop in New Orleans that doesn’t seem to attract a lot of business. Things change when one of the barbers takes a photo using Portrait Mode and hangs it up outside the shop.

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