How Watson Is Digging Through Decades of Video to Help Find New Sources of Revenue

IBM's supercomputer is mining for metadata, with promising results

If Food Network execs wants to know which ingredients are most popular with viewers, they can just ask Watson. If TED members want to know the secret to happiness, they can just ask Watson.

The IBM supercomputer, which burst onto the scene in 2011 when it won Jeopardy, is now being tasked with helping media companies bring new life—and new revenue streams—to millions of hours of video.

With a full 80 percent of online traffic coming from video content, there’s a lot of data Watson can crunch, past, present and future.

“There’s massive amounts of content coming onto the cloud,” said Dave Mowrey, head of product for Watson Media & Entertainment.

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