How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless

A new app is worth more than money

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

On the way to work, I often passed a homeless guy, who’d made a tiny home out of a sheltered nook in a building being renovated. Along the edge of his mattress, he kept a neat row of spices for seasoning meals, and would often sit up on sunny afternoons to feed the pigeons. Sometimes people stopped to offer him groceries, which they hid behind a particleboard flap when he wasn’t there.

Once, he saw me passing and asked if I had a light for his cigarette.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in