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Edna Mitchell is an 88-year-old volunteer ambulance driver from Liberty, Maine. She’s also the star of a lighthearted new branding campaign that Nestlé will roll out this week for Poland Spring—one of the company’s six regional bottled water brands—touting a new tagline, “Greatness springs from here,” from creative agency FCB in New York. The Northeastern bottled water brand’s new promotional effort is the latest in a series of water-focused campaigns from major marketers like PepsiCo, The Wonderful Company and Nestlé.
In fact, during the Super Bowl on Feb.
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