Will 2018 Mark the End of Publicis Groupe's Financial Struggles?

CEO Sadoun cites optimistic 2017 earnings report

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Publicis Groupe is optimistic about its prospects for 2018, and after this morning’s annual earnings call, investors seemed to agree: the holding group’s stock price had gone up by approximately 5 percent as of this afternoon.

“We delivered solid results that demonstrate that we are resilient and are doing what we said we would,” chairman and CEO Arthur Sadoun told Adweek.

2017 was the year that Publicis followed through on its long-rumored plans to name Sadoun as the successor to Maurice Lévy, who ran the holding company for 20 years before stepping down.

This morning’s call reported that fourth-quarter revenue grew organically 2.2

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