Coca-Cola, Guinness, Apple: The Art of Building Fantasy Worlds in Advertising

Scott Carlson of Van's General Store picks his favorite spots

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An animated wonderland inside a vending machine. A squirrel-filled dreamworld of stout drinkers chasing the meaning of life. A centuries-old monster infiltrating the modern world to sell the newest of technologies.

Scott Carlson, co-founder (with actor Liev Schreiber) and chief creative officer of boutique New York agency Van’s General Store, recently sat down with Adweek for our ongoing “Best Ads Ever” video series. Asked to name his favorite ads, Carlson picked three spots that all have wonderful, fantastical elements to them.

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