Burgers, Not Boobs: Carl's Jr. Brilliantly Flips the Script by Tearing Down Its Own Smutty Ads

Carl Hardee Sr. is brand's first spokesman in 72andSunny's meta manifesto

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Folksy and charming, Carl Hardee Sr. is a no-nonsense kind of guy who doesn’t care much for provocative ads featuring bikini-clad women. He aims to put the focus on “food, not boobs,” with a new marketing strategy. 

That’s quite a departure for the Carl’s Jr and Hardees burger chains, where millennial playboy Carl Hardee Jr. has been running the place like a baller, using exposed skin and double entendres to grab consumers’ attention. Looks like the party’s over, dude. 

This is the fictional scenario, with a cheeky nod to real life, for a new campaign launching today and kicking off a major brand overhaul for the fast-food restaurants.

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